Enterprise MR tools.No procurement. No vendor risk.
TURF analysis, key driver modelling, penalty analysis, and AI open-end coding: all on your machine. Win more pitches by showing clients tools that rival Quantilope and Q Software, without the $15,000/year contract.
50k rows · Unlimited AI Coder · Cancel anytime
What you get on Professional
TURF Analysis
Total Unduplicated Reach & Frequency: find the optimal product/message combination for your media mix.
Key Driver Analysis
Ridge regression to identify which attributes drive satisfaction or purchase intent. Results in seconds, not overnight.
Penalty Analysis
Identify which product features are "must-haves" (penalise when absent) vs "delighters" (bonus when present).
AI Open-End Coder
On-device verbatim coding (sentence embeddings + clustering) runs in-browser via WebAssembly. Unlimited use. No API key, no LLM, no data upload.
Annual cost comparison
| Tool | Annual cost | Data upload? | Self-serve? |
|---|---|---|---|
| Quantilope | ~$18,000 | Yes, cloud | No, contact sales |
| Q Software | ~$3,300 | No, local | Yes |
| Displayr | ~$3,059 | Yes, cloud | Yes |
| Krosstabs Professional | $1,490 (annual) | No, zero-upload | Yes |
Strategist FAQs
How does TURF search for the best combination?
For up to 20 items Krosstabs checks every combination, so the top result is the true optimum. Above 20 it builds the portfolio greedily, adding the item that adds the most new reach at each step; greedy is guaranteed to reach at least 63% (1 - 1/e) of the best possible reach. You can force must-have items into every combination.
Can I run multiple trackers simultaneously?
Yes. Each project is isolated. You can have a brand tracker, a concept test, and an ad evaluation open at the same time. Professional plan includes 50 datasets across all projects.
Is the AI coder reliable for client deliverables?
Use it as a fast first pass. It groups verbatims into themes by meaning, on your device, and you can rename or merge themes before you export. Always review the coding before it goes to a client.
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